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Why is Data Monetization Important?

Why is Data Monetization Important?

Data monetization is important for two reasons:

1. Data is a new and valuable commodity, and
2. It provides a way for companies to make money from their data without selling it.
Data is a new and valuable commodity because it can be used to create new products and services, or to improve existing ones. For example, data can be used to target ads more effectively, or to personalize content so that it is more relevant to individual users.
Monetizing data allows companies to generate revenue from their data without selling it. This means that companies can keep their data private, while still making money from it. There are various ways to monetize data, such as through subscriptions, licensing, or by selling access to API.