Coupon Company Million Dollar Data Discovery Case Study Case Study: How a Coupon Company Discovered $1M+ in Hidden Revenue A coupon and promotional marketing company recently discovered over $1 million in hidden revenue potential—from data they were already collecting as part of normal business operations. AltHub CEO Scott Hall explained the transformation process during an […]
Zeta Global Marketing Data Alternative Data Opportunity Zeta Global Conference: Marketing Data as Alternative Data Opportunity Last week, AltHub participated in Zeta Live NYC, where presentations from athletes-turned-entrepreneurs Serena Williams and Tom Brady emphasized forward-thinking mindsets in business transformation. Their perspectives on anticipating market shifts rather than reacting to them resonated strongly with the alternative […]
MIT Data Monetization Research 15 Percent Revenue Gap MIT Research: The 15% Revenue Gap in Data Monetization Success New research from MIT’s Center for Information Systems Research reveals a striking disparity in how organizations monetize their data assets, with profound implications for enterprises sitting on untapped revenue potential. The Data Utilization Gap MIT CISR’s comprehensive […]
What Is Your Alternative Data Worth? Data-Driven Valuation Framework What Is Your Alternative Data Worth? Data-Driven Valuation Framework One of the most common questions we hear from data providers exploring the alternative data marketplace is: “What is my data worth in the financial alternative data space?” While many experts offer ranges or comparable examples based […]
Hedge Fund Alternative Data Demand Hedge Fund Demand for Alternative Data Reaches Record Highs Business Insider’s excellent research, featuring insights from our partner firm Neudata, reveals compelling statistics about the alternative data market that every data-rich organization should understand.95% of hedge funds plan to increase or maintain their alternative data budgets in 2025, according to […]
How AltHub’s Latest Technology Advancement Helps Companies Reach MIT’s Data Revenue Benchmark AltHub Launches First Self-Serve AI Tickerization Tool – SymLink – to Bridge Gap Between Corporate Data and $10B+ Alternative Data Market—Free 100-Row Trial Available NEW YORK, NY, USA — Every day, enterprises generate millions of data points about customers, transactions, and market activity. […]
Monetizing your company’s data with Neudata and AltHub A variety of people at a company may be asked to ‘explore data monetization’ by their leadership, including founders, CEOs, chief innovation officers and heads of data. But without expert guidance on the market landscape, the value of your data and the most effective path to generating […]
ShopLiftr Retail Promotion Data Monetization From Operational Data to New Revenue Stream: ShopLiftr’s Transformation ShopLiftr approached AltHub with comprehensive retail promotion tracking capabilities but untapped monetization potential. Their platform monitors over 200,000 weekly retail promotions across 300+ food, drug, and mass retailers throughout the United States, capturing promotional intelligence from 180+ tickerized manufacturers including major […]
Retail Loyalty Alternative Data Monetizing Retail Loyalty Data for Financial Market Intelligence Africa’s largest retailer recently engaged with Vishnu Thurpati and our team to explore data monetization opportunities from their impressive 30 million-member loyalty program. With 80% of South African sales linked to loyalty data, they possess unprecedented visibility into anonymized customer purchasing behavior.Despite having […]
Alternative Data Podcast AltHub Feature Alternative Data Podcast Features AltHub’s Proof of Concept Methodology James Griffiths, CEO of Flywheel, recently highlighted AltHub’s unique approach to data monetization during an interview on the Alternative Data Podcast with host Mark Fleming. His insights reveal a critical gap between how companies perceive their data assets and what institutional […]