James Griffiths, CEO of Flywheel, recently highlighted AltHub’s unique approach to data monetization during an interview on the Alternative Data Podcast with host Mark Fleming. His insights reveal a critical gap between how companies perceive their data assets and what institutional investors actually require.
“We’re working hard with partners in the systematic space. Good people out there like AltHub who will create Proof of Concepts that will say ‘here is how a particular subset of the audience will think about using your data’. And we’re using that to spoonfeed ideas into QRs [Quantitative Research Analysts at financial firms],” explained Griffiths.
This observation highlights a fundamental disconnect in the alternative data market. Most companies operate under the assumption that their data isn’t organized or valuable enough for institutional buyers. However, investors seek concrete demonstrations of how specific datasets can improve investment decision-making processes.
The critical difference lies in presentation methodology. Rather than providing raw datasets, successful data monetization requires creating specific use cases and examples that demonstrate clear value propositions for financial institutions.