Based on a survey of alternative data providers, the average trial still takes 75+ days from initiation to decision. That’s 75 days of friction, delayed decisions, and resources burned on both sides without resolution. In a market that prides itself on speed and signal discovery, this is a significant structural problem.
Several factors contribute to extended trial periods. On the buyer side, internal evaluation queues, competing priorities, and limited analyst bandwidth create bottlenecks. On the provider side, insufficient trial tooling, poorly structured data samples, and a lack of clear success criteria mean trials drift without direction. The result is a process that serves neither party well—buyers can’t make timely decisions, and providers can’t forecast their pipeline.
With modern trial tooling and AI-accelerated evaluation workflows, there is no reason a well-structured alternative data trial cannot be completed in under 30 days. This isn’t a fantasy—it’s a design problem. Providers who invest in pre-built evaluation frameworks, clear documentation, sample backtests, and standardized delivery formats can dramatically reduce the time to decision.
Shorter trials reduce friction, improve decision quality, and benefit the entire alternative data ecosystem. Every extra week in a trial is a week where both sides are consuming resources without outcome. The market is mature enough to hold itself to a higher standard.
AltHub’s platform is built to accelerate this exact process—from tickerization and data structuring to backtesting and institutional delivery, all designed to compress trial timelines and improve conversion rates.